Liane Sebastian communication designer

Women who Win at Work

“A wonderful collection of advice from women who have lived it!”
—Martha Barletta,
author

"Concise practical key points and quotations lead to a thriving business.”
—Alexandra Stoddard, author

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			Liane Sebastian has a passion for publishing	Wearing a designer’s hat, editor’s coat, and marketer’s shoes, Liane loves to find new outfits of opportunity.




	This is a visual society. The more visual a message can be made, the more powerful it becomes. When words and visuals integrate, the total communication is greater than its parts.		As a serial entrepreneur, Liane has created several business enterprises. All are devoted to blending creativity and commerce in new ways:
choose theme		Every organization has a culture and a personality that can be made visual. It is a missed communication opportunity not to emphasize either a logo or a theme or symbol. Such tools build audience recognition.	MichaeLight Communication Visual vocabularies that speak to members and to build audiences.	Background 8 Concerns of Design portfolio presentation Digital Design Business Practices, print book
define context		Scale style to accepted expectations. Readers or visitors have preconceptions of how media are used and what kinds of visuals define industries.	Prosperia Publishing works authored by Liane that explore best business practices and wisdom	Ways of Wisdom for Women, print book Philosopher of Business experimental PDF book Give to Get PDF idea
edit content		Maximize messages by making as brief as possible. Readers/viewers are all in a hurry. Subtleties get missed. Information design begins by prioritizing emphasis to make reading easier.	Wisdom of Work blog Creative canvas and wisdom sharing, lessons learned and idea laboratory.	Idea Initiator series for concept creation Passion for Publishing exploration of industry Cultivate Creativity to develop potential
express mission		Purpose should be obvious in every presentation. Most print brochures represent organizations better than the introductions on home pages. In many sites visited, the nature of the groups or who the site is for can be hard to discern!	Ways of Wisdom Bookstore The best books by and for businesswomen	Best books on: creative courage business building core communications management mastery connecting concerns self structures savvy strategies
leverage content		When budgets are tight, maximize by identifying hot buttons and building solutions in programs, publications, and products. Choose a common theme, share elements, and cross-sell between initiatives.	*Sebastian Study* How does good design improve business?	Reviewing nonprofit organizational graphics is a window to all business graphics
			*Women who Win at Work* “A wonderful collection of advice from women who have lived it!” —Martha Barletta, author "Concise practical key points and quotations lead to a thriving business.” —Alexandra Stoddard, author	“Both a gift and a business book, this is a perfect gift for all my friends.” —Shelley Riskin, librarian “I can open this book anywhere and always find something to think about.” —Pamela Fox-Klauser, therapist