Liane Sebastian communication designer

Women who Win at Work

“A wonderful collection of advice from women who have lived it!”
—Martha Barletta,
author

"Concise practical key points and quotations lead to a thriving business.”
—Alexandra Stoddard, author

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			Liane Sebastian has a passion for publishing	Wearing a designer’s hat, editor’s coat, and marketer’s shoes, Liane loves to find new outfits of opportunity.




	As important as it is to know the audience thoroughly, know internal capabilities. A focus outward with no focus inward is not sustainable. Focus inward with no focus outward creates a hobby versus a business. Find a purpose that places outward and inward capacities in sync.		As a serial entrepreneur, Liane has created several business enterprises. All are devoted to blending creativity and commerce in new ways:
address reader		Print is configured to reach a large group with an unchanging message—designed to navigate readers through material linearly. Cyber communications are received by individuals so the voice is the opposite—design your message to directly address your target reader.	MichaeLight Communication Visual vocabularies that speak to members and to build audiences.	Background 8 Concerns of Design portfolio presentation Digital Design Business Practices, print book
don't read		Look at communications only visually as a first analysis. The more words can be converted to visuals, the more powerful the statement. And the more brevity applied to description, the more a message gets read.	Prosperia Publishing works authored by Liane that explore best business practices and wisdom	Ways of Wisdom for Women, print book Philosopher of Business experimental PDF book Give to Get PDF idea
set update system		The worst professional egg-in-the-face is to start a project, announce it to the world, and not finish it, like “post and ghost.” Better to only set up systems that have the resources to sustain.	Wisdom of Work blog Creative canvas and wisdom sharing, lessons learned and idea laboratory.	Idea Initiator series for concept creation Passion for Publishing exploration of industry Cultivate Creativity to develop potential
evolve templates		Start with content and categories before choosing a template. There are so many choices now for newsletters or blogs or sites that the high costs of technological development can be diverted to creating better quality content.	Ways of Wisdom Bookstore The best books by and for businesswomen	Best books on: creative courage business building core communications management mastery connecting concerns self structures savvy strategies
consider point-of -view		99% of all promotional material begins with a declaration of the group’s greatness followed by a manifesto. Only 1% begin with the viewpoint of the reader. This is because it is more work to write for the viewer—entailing observation, perception, homework, imagination, and inviting feedback.	*Sebastian Study* How does good design improve business?	Reviewing nonprofit organizational graphics is a window to all business graphics
			*Women who Win at Work* “A wonderful collection of advice from women who have lived it!” —Martha Barletta, author "Concise practical key points and quotations lead to a thriving business.” —Alexandra Stoddard, author	“Both a gift and a business book, this is a perfect gift for all my friends.” —Shelley Riskin, librarian “I can open this book anywhere and always find something to think about.” —Pamela Fox-Klauser, therapist