“As
a city bookstore, our collection appeals to professionals, travelers,
and students. Our logo feels as fresh and original today as it did when
we opened in 1982. To get off the ground looking like a bigger store really
helped us to become one!”
Ellen Sandmeyer
owner, Sandmeyers Bookstore, Chicago
Ellen Sandmeyer
owner, Sandmeyers Bookstore, Chicago
Because
customers are
bombarded visually, most messages
are forgotten. It is hard to stand out!
Especially in competitive retail bookselling.
Capturing the feeling of the urban landscape,
the Sandmeyer logo uses book spine forms to sug-
gest buildings, then reflected (as Chicago is reflected
in Lake Michigan) below. The image works great
at every scale, from large on signage to small on
business cards to rough on web sites. It
displays quality, distinction and
longevity.
bombarded visually, most messages
are forgotten. It is hard to stand out!
Especially in competitive retail bookselling.
Capturing the feeling of the urban landscape,
the Sandmeyer logo uses book spine forms to sug-
gest buildings, then reflected (as Chicago is reflected
in Lake Michigan) below. The image works great
at every scale, from large on signage to small on
business cards to rough on web sites. It
displays quality, distinction and
longevity.
Designed
by
Liane Sebastian
Liane Sebastian