”Our
marketing series is timeless, powerful, and most of all, relevant to our
globally dispersed hotels. The visuals educate our guests and our own
company as to where in the world we are, easily identifying regions of
our properties. Working on this project remains a highlight of my work
at Hyatt.”
Cristina Tabora
former Corporate Director of Communications, Hyatt International
Cristina Tabora
former Corporate Director of Communications, Hyatt International
Working
on an inspired
team is always more gratifying than
working alone. It begins when the project is
defined. Hyatt needed to unify a great range of
interests, locations, and promotions. At first,
Cristina described what she wanted to achieve
versus determined how to achieve it. She challenged
the design team to create an iconography of lasting
impact. There cannot be good design without
a good client—becoming stronger when
the concerns of both views blend.
team is always more gratifying than
working alone. It begins when the project is
defined. Hyatt needed to unify a great range of
interests, locations, and promotions. At first,
Cristina described what she wanted to achieve
versus determined how to achieve it. She challenged
the design team to create an iconography of lasting
impact. There cannot be good design without
a good client—becoming stronger when
the concerns of both views blend.
Designed
by
Liane Sebastian
Liane Sebastian