”Pheromone
means a sexual attraction. Liane, with talent and sensitivity, created
this sleek identity for our most classic brand. She captured the Egyptian
roots—while conveying the idea of ‘sex in a bottle.’
And she worked with my staff to incorporate a consistent look for our
marketing campaign.”
Marilyn Miglin
owner, Marilyn Miglin Cosmetics, Chicago
Marilyn Miglin
owner, Marilyn Miglin Cosmetics, Chicago
After
25 years as Marilyn
Miglin’s best-selling fragrance, a new
identity for Pheromone was overdo. The old
image was tired, plain, and unreflective of this
exquisitely unique product. Incorporating the
Egyptian motif (the ancient inscribed recipe was
discovered in 1968), the new design conveys a
fresh and compelling relevance for today.
Blending the classic origins into a contempo-
rary look, the symbol is flexible for
easy application.
Miglin’s best-selling fragrance, a new
identity for Pheromone was overdo. The old
image was tired, plain, and unreflective of this
exquisitely unique product. Incorporating the
Egyptian motif (the ancient inscribed recipe was
discovered in 1968), the new design conveys a
fresh and compelling relevance for today.
Blending the classic origins into a contempo-
rary look, the symbol is flexible for
easy application.
Designed
by
Liane Sebastian
Liane Sebastian